Effective Date: 02/11/2026
1. Overview
Efficiency First provides a communication automation platform that enables businesses to send automated SMS responses when incoming calls are not answered.
We act solely as a technology service provider and do not control the content, practices, or policies of the businesses using our platform.
By interacting with SMS communications powered by our system, you acknowledge and agree to the terms of this Privacy Policy.
2. Role of the Company
We provide a software platform used by independent businesses.
We do not:
Initiate unsolicited communications
Send marketing messages on our own behalf
Control how third-party businesses interact with customers
Guarantee delivery of messages
Each business using our platform is independently responsible for compliance with all applicable laws, including telecommunications and privacy regulations.
3. Information Collected
We may process:
Phone numbers
Call timestamps
SMS content
Interaction metadata
Technical delivery data
We do not collect sensitive personal information unless voluntarily provided within SMS conversations.
4. Purpose of Data Processing
Information is processed solely to:
Deliver automated SMS responses
Facilitate customer-business communication
Maintain system performance
Prevent fraud and abuse
Comply with legal obligations
We do not sell or rent personal data.
5. SMS Communications
If you initiate contact with a business that uses our platform by placing a phone call, you may receive an automated SMS response if the call is not answered.
Messages are:
Transactional in nature
Sent in response to customer-initiated contact
Not promotional unless separately consented
You may opt out at any time by replying:
STOP – to opt out
HELP – for assistance
Message and data rates may apply.
Delivery is not guaranteed and depends on carrier networks.
6. Consent & Responsibility
By contacting a business that uses our system, you acknowledge that:
You initiated communication
A text response may be sent if the call is missed
Businesses using our platform are responsible for obtaining lawful consent and complying with applicable regulations.
We are not responsible for misuse of the platform by third-party businesses.
7. Data Sharing
We may share data with:
Telecommunications carriers
Cloud hosting providers
Platform service providers
Legal authorities if required
All service providers are required to safeguard information.
8. Data Retention
We retain communication data only as long as necessary to:
Provide services
Maintain operational integrity
Comply with legal obligations
We reserve the right to delete data at our discretion.
9. Security
We implement commercially reasonable safeguards.
However, no transmission method is 100% secure.
Users acknowledge inherent risks of digital communications.
10. Limitation of Liability
To the maximum extent permitted by law:
Efficiency First shall not be liable for:
Indirect, incidental, or consequential damages
Message delivery failures
Actions taken by third-party businesses
Carrier filtering or blocking
Loss of data
Revenue loss
Total liability shall not exceed the amount paid to us in the previous 3 months of service.
11. Indemnification
Businesses using our platform agree to indemnify and hold harmless Efficiency First from any claims arising from:
Improper use of the platform
Failure to obtain proper consent
Regulatory violations
Unlawful marketing practices
12. Governing Law
This policy shall be governed by the laws of the State of Michigan.
13. Contact
Efficiency First
6190 Hardy Ave, East Lansing, Michigan, 48823
[email protected]